Diane Von Furstenberg to launch new perfume called Diane

Fashion designer Diane Von Furstenberg will launch a new fragrance for women, called Diane: “I wanted a perfume that reflected womanhood — what I know, what I feel about being a woman — and the power that we all have that we can be the woman we want to be. I feel like in the past 10 years, people have forgotten the magic that a perfume can have, and the power that it has. And therefore, I definitely wanted to do something powerful and seductive, without being aggressive.”

The fragrance is described as woody floral and features notes of violet and frangipani. Diane by Diane Von Furstenberg will be available in 50 and 100 ml Eau de Parfum and in matching body products, in October.