Rihanna lands Vita Coco campaign

Rihanna will be featured in Vita Coco coconut water’s advertising campaign launching this summer in the U.S. (photos below).

Press release: 

"Vita Coco, american best-selling coconut water and one of the fastest-growing beverage brands in the U.S., announced that Rihanna will be featured in the company’s national advertising campaign launching this summer. Rihanna joins Vita Coco’s rock-star list of brand loyalists, including Madonna and Red Hot Chili Peppers frontman Anthony Kiedis, both of whom are investors in Vita Coco and consider it their all-natural, super-hydrating drink of choice

“Rihanna is a natural fit for the Vita Coco brand and I’m so happy to have her on the team,” says Madonna.

Vita Coco, which is Never from Concentrate and contains the five essential electrolytes, 15 times the potassium of a traditional sports drink, and 100 percent of the daily requirement of vitamin C, delivers super-hydration functionality with every sip.

Vita Coco® is the brand that started America’s craze for fresh coconut water. In the U.S. Vita Coco is sold at over 20,000 retailers including Whole Foods Market, GNC, Kroger, Publix, Ralph’s, Stop & Shop/Giant, Costco select Wal-Mart stores and many chain and independent groceries. It is also sold in most major U.S. airports and university campuses, as well as online at Amazon.com.

Available in six great tasting flavors – Pure, Açaí & Pomegranate, Tangerine, Passion Fruit, Pineapple and Peach & Mango – Vita Coco was founded in 2004 and is based in New York City."