Burberry To Launch New Fragrance 'Burberry Body'

Burberry announces the launch of Burberry Body - its most sensual women’s fragrance to date. British actress Rosie Huntington-Whiteley is the first Burberry Body fronting the fragrance’s multimedia ad campaign. Read on.

© Copyright Burberry/Testino

"Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way. Rosie's effortless style and her staggering beauty made her the natural choice as the first Burberry Body."  Christopher Bailey, Chief Creative Officer - Burberry

''It’s a huge honour to be working with Burberry again, a brand that put my career on the map and helped launch me. To be asked to be the first 'Burberry Body' is an amazing compliment.'' Rosie Huntington-Whiteley

The campaign directed by Christopher Bailey, features Rosie Huntington-Whiteley wearing only a rose gold satin trench coat and the scent. 

Burberry will create an iconic portfolio of "Burberry bodies" shot by Mario Testino, iconising the fragrance for years to come. Burberry Body will be launched through dynamic offline and online activity, innovative digital events and highly visible, disruptive communication combining tradition and technology.

Burberry Body launches in over 150 countries from 1 September 2011 with further details of the innovative bottle, fragrance and scent all being revealed over the coming weeks.

© Copyright Burberry/Testino