Rihanna & Vita Coco Launch New Tropical Fruit Flavor

Vita Coco, the nation’s best-selling coconut water and one of the fastest-growing beverage brands in the U.S., launched Vita Coco Tropical Fruit, in collaboration with Rihanna. The seventh flavor in the Vita Coco portfolio, Tropical Fruit is an all-natural, luscious blend of coconut water, pink guava, orange, red dragon fruit and pineapple.

“I grew up in Barbados – so when Vita Coco approached me to help develop a new flavor, I thought we should combine the natural coconut water with fresh tropical fruits – two of my favorite things,” says Rihanna. “It tastes so delicious and reminds me of home!”

Vita Coco Tropical Fruit comes in a bright magenta TetraPak featuring Rihanna’s signature to mark the collaboration. The pop star is also the face of Vita Coco’s national advertising campaign, which was released this past June.