Beyonce: House of Dereon Fall 2011 and Holiday 2011 Campaign

Beyonce's clothing line House of Dereon is launching in the UK this month (exclusively at Selfridges). The new campaign photos have just been released for the Fall 2011 and Holiday 2011 collections.

The Holiday 2011 ad campaign (picture above) was shot by Terry Richardson at the trendy Standard Hotel in New York City and will debut in October.

The Fall 2011 campaign, shot by Tony Duran in Los Angeles, follows the theme of "City Jungle" (pictures below).

“Working with Tony and Terry on these two separate campaigns was such an amazing experience,” said Beyoncé. “Their approach is so different, yet to me the end results are so beautiful in their own unique way.” 

Creative director and designer Tina Knowles: “I am so excited about the upcoming campaigns for House of Dereon. These two incredibly talented photographers have captured such strong images of the collections and Beyoncé. I believe each will create a positive emotional reaction from our customers in the UK. We are so excited about the launch of our House of Dereon there and are thrilled to support it with these two powerful campaigns.”

Courtesy of House of Dereon