Balenciaga To Launch 'Florabotanica' Fragrance - First Look

Balenciaga will launch a new fragrance for women, called Florabotanica. The campaign will be fronted by actress Kristen Stewart.

The notes of the fragrance are: mint, carnation, hybrid rose, caladium leaves, amber and vetiver.

The ad visual is “not just a pretty flower, but a pretty dangerous flower. Nicolas’ vision is to twist and turn the heritage and make it something of today.”

“We see this as a game-changer for the brand,” said Catherine Walsh, senior vice president of American Fragrances for Coty Prestige.

 Launch date: September 2012 (EDP, flacons of 30ml, 50ml, 100ml).