Juicy Couture Launches Viva La Juicy La Fleur - New Fragrance

Juicy Couture have launched Viva La Juicy La Fleur, a new take on their best-selling fragrance, Viva La Juicy. The new scent is a lighter, more floral version of the original and the campaign is fronted by Sasha Pivovarova. 

Viva La Juicy La Fleur has top notes of wild berries, mandarin and waterlily, middle notes of honeysuckle, gardenia petals and jasmine and base notes of creamy vanilla, caramel and warm sandalwood. It is available in Eau de Toilette, 40 ml, 75 ml and 150 ml.

"Playful and modern Viva la Juicy La Fleur is a sheer interpretation of the original fragrance. Flirty and feminine, bright and whimsical."