Juicy Couture will launch a new, limited edition
Viva La Juicy Noir fragrance for women. It is supposed to be a seductive, more intense version of the original
Viva La Juicy.
“The scent pays homage to the limitless possibilities that night-time
can bring,” noted Elizabeth Arden Senior Vice President Global Marketing
Robin Mason. “
Viva La Juicy Noir is the embodiment of the fun-loving
Viva muse, who is always the life of the party. Unapologetic, she takes
risks and gets rewarded. We are excited to expand the Viva La Juicy
portfolio for a limited time with the launch of
Viva La Juicy Noir.”
The notes for
Viva La Juicy Noir are: berries, mandarin, honeysuckle,
gardenia, jasmine, amber, caramel, vanilla, sandalwood. The fragrance will roll out starting July/August 2013 and the face of the campaign will be model
Sasha Pivovarova.
Viva La Juicy Noir will be available in 50ml and 100ml EDP, along with a rollerball duo containing 5ml of the original Viva La Juicy fragrance
and 5ml of
Viva La Juicy Noir.
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