Amanda Seyfried: New Face of 'Very Irresistible' Givenchy

Amanda Seyfried is the new face of 'Very Irresistible' Givenchy replacing Liv Tyler. The ad campaign, which includes both print and TV, will roll out in October 2013. TV was shot by Cédric Klapisch, and print by Glen Luchford; the campaign was styled by Riccardo Tisci.

Amanda Seyfried accepted the offer without hesitation:  “F--k yeah,” she said bluntly. “It’s an honest collaboration. I’m proud to be a part of [the brands I’m involved with] because what they do is really cool, especially Givenchy — they’re so artistic. And I feel like I have a foot in the fashion industry now.”

Nicholas Munafo, U.S. president for LVMH Fragrance Brands said: “Amanda is a chic, sexy woman who is a perfect fit for Givenchy.”