Chloé Debuts New 'Roses de Chloé' Fragrance Campaign

Chloé debuts new fragrance campaign for their new scent Roses de Chloé. The models featured in the ads are Caroline Brasch Nielsen, Tilda Lindstam and Esther Heesch photographed by Fabien Baron. Watch the video directed by French choreographers I Could Never Be a Dancer below.

Roses de Chloé is the new scent by the French label, available in stores now in 30 ml, 50 ml and 75 ml Eau de Toilette.. It includes notes of bergamot, damascena rose essence, magnolia, white musk and amber.


The Blowing Roses film expresses the delicate and feminine side of the Chloé woman through the blooming roses metaphor. Each woman represents a petal, dancing gracefully with the wind’s breeze. As the flowers bloom, the petals multiply and spread to create a kaleidoscope of roses.