Guerlain has revamped its Paris flagship store at the brand’s historic address: 68 Avenue des Champs-Élysées. The boutique now has 10,764 square-feet (double its previous size) covers four
floors, including a restaurant run by Michelin-starred chef Guy
Martin, a revamped beauty institute, separate spaces for women's and men's fragrances,
makeovers and home fragrance, and a “Hall of mirrors” which shows off historic Guerlain collections.
“We wanted to create the most beautiful temple to
beauty,
and the biggest. It is a place for exploration, a
laboratory,”said Guerlain chief executive officer Laurent Boillot.
The space was designed by luxury retail architect Peter Marino: “I put something modern in the old and something old in the new,” said
Marino. “You’ll feel very much like you’re in a home and not in a
commercial establishment.”
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