Jay Z Launching First Men's Fragrance 'Gold'

Jay Z will launch his first men's fragrance on this year's Black Friday, November 29, 2013, in licensing partnership with Parlux. The scent is named Gold and it was created by Firmenich perfumer Ilias Ermenidis.

"I was impressed with Jay Z’s style and confidence and was drawn to the ease with which he carries himself and all of his success," Ermenidis said in a statement. "He has a natural cool that people want a piece of. In developing Gold Jay Z, I wanted to capture both the vibrant ambitious part of Jay Z’s charismatic persona and his effortless style that he naturally embodies through a fusion of notes chosen by Jay Z."

Gold by Jay Z  has notes of ginger, cardamom, grapefruit, blueberry, violet leaf, cypress, lavender, vetiver, pink pepper, amber, patchouli, teak and bourbon vanilla. It will be available in 30ml, 50ml, 90ml.

The fragrance will debut at Barneys on November 20, with a nationwide release on Black Friday, November 29, 2013.

 “We are going to make a big noise. For the 30 days before Christmas, it will be impossible not to know he has a fragrance,” Donald J. Loftus, president of Parlux Ltd.