Tuesday, November 12, 2013

Uma Thurman Stars in the 2014 Campari Calendar

“The 2014 Calendar is a stunning piece of artwork which perfectly conveys the positive energy and pleasure which Campari lovers around the world can enjoy through our worldwide celebration. There is nothing more enjoyable than a celebration and I feel confident that people around the world will enjoy the worldwide celebration which the Campari Calendar provides.” Uma Thurman



From Spring Festival in Beijing, the biggest celebration in China, to Hanami in Japan, where people enjoy the beautiful cherry blossoms of spring, the 2014 Calendar provides a window on the world and invites fans of Campari to embark on a global voyage of discovery. The celebrations in the Calendar span every continent and also include Midsummer's Eve in England, during which revellers celebrate the Summer Solstice at the historic Stonehenge, and the bright and exhilarating Reveillon in Brazil, the biggest New Year Celebration in the world.

The 15th edition of the Campari Calendar, themed 'Worldwide Celebrations', was shot by noted fashion photographer, Koto Bolofo, renowned for his lively and dynamic imagery.  Bob Kunze-Concewitz, CEO of Gruppo Campari comments: "The Campari Calendar 2014 is dedicated to the pleasure that can be enjoyed from travel and discovery around the world. Uma's passion and style shine through in each and every shot, and she embodies every celebration to provide stunning visuals."













The Calendar theme, Worldwide Celebrations, was created by BCube Milan. Working side by side with the photographer Koto Bolofo on the project were Andrea Marzagalli, senior art director and Bruno Vohwinkel, senior copywriter.

Campari is a contemporary and charismatic classic. The secret recipe, which has remained unchanged, originated in Novara in 1860 and is the base for some of the most famous cocktails around the world. Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its vibrant red colour, intense aroma and inspiring flavour, Campari has always been a symbol of intrigue and pleasure, which unfurls itself into a captivating drinking experience. These are the values that have made the Campari brand famous throughout the world as an icon of passionate Italian style and excellence.


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