B. BALENCIAGA: New Fragrance for Women #BBALENCIAGA

BALENCIAGA has launched B. BALENCIAGA, the new fragrance for women, in partnership with Coty Prestige. B. BALENCIAGA is the brand's first release under the creative direction of Alexander Wang: “This was such an exciting project for me because it’s my first time working on a fragrance. It was important to capture the woman, the essence, the personality of B. BALENCIAGA.”

THE FRAGRANCE

Sophisticated, sensual, feminine, B. BALENCIAGA gives way to a new olfactive trend: a green woody fragrance. Fresh and alluring, the fragrance opens with green notes of lily of the valley bell and violet green leaves accord. As it evolves, the iris note reveals a powdery essence before drying down with darker woody notes of cashmeran woods. 

IFF's perfumer Domitille Bertier has worked on B. BALENCIAGA, alongside Alexander Wang to create a fragrance for the mysterious and intriguing woman, confident in her form and free to express emotion and sensuality. 

B. BALENCIAGA includes top notes of: Lily of the Valley Bell, Violet Green Leaves Accord, Green Edamame Accord, heart notes of: Iris Root, Cedarwood Heart and a base of Ambrette Seeds, Cashmeran Wood. 

THE BOTTLE

Inspired by the marriage of old and new, B. BALENCIAGA reflects back on the fashion house’s classic heritage in a modern way. The bottle’s frosted glass has a unique crackle texture, inspired by the marble tiling of Balenciaga’s original 10 Avenue George V Paris salon. The shape commands a six-sided architectural design, while the unique exposed arch of the cap  pays homage to the arches found in BALENCIAGA fashion and accessories.

 THE AD CAMPAIGN 

Photographed by Steven Klein, the B. BALENCIAGA advertising captures a classic portrait featuring  model Anna Ewers.The advertising makes an intimate yet confident statement about a woman’s unique and intriguing sensuality. Her personality is enigmatic, waiting to be  revealed. 

For more visit: 

Balenciaga

Coty