Bottega Veneta introduces Knot Eau Florale, a new fragrance for women launched
in partnership with Coty Prestige. A continuation of the original Knot fragrance
(inspired by an escape to a villa on the Italian Riviera), Knot Eau
Florale represents the next chapter of the Mediterranean interlude, this time set in the villa’s flower garden.
THE INSPIRATION
The
house sits in the hills overlooking the sparkling sea, its interior
illuminated by sunlight, its open windows ushering in the saltwater
breeze and the scent of peonies from the garden combined with the
redolence of clementine trees in the distance. Blossoming
with fragrant roses and peonies, the garden is a private sanctuary that
feels intensely alive, yet refined in its expression. A walk among the
sun dappled garden paths, savoring the light, the air, and the verdant
landscape – the moment may be fleeting but the memories it creates are
eternal.
THE FRAGRANCE
Just
like its predecessor, Knot Eau Florale is the result of the
collaboration between Creative Director Tomas Maier and master perfumer
Daniela Andrier. A delicate floral expression of the Knot fragrance,
Knot Eau Florale features amplified notes of Rose and Peony layered with the softness of musk. The Mediterranean
soul of the scent continues to radiate through notes of mandarine,
neroli and lavender, underscored by the earthiness of cedarwood and
tonka beans. The combination of these rare materials is what gives Knot
Eau Florale its unforgettable nature. “I wanted the fragrance to capture
an awakening of the senses though an escape to the garden,” says Maier.
“It is these quiet moments of respite that I believe are the ultimate
luxury.”
THE BOTTLE
The
Knot Eau Florale bottle - inspired by Venetian glasswork and the
traditional Italian carafe - mirrors the rounded curves and clean lines
of the signature Knot flacon, now rendered in pale, frosted striated
glass that lends the bottle a subtly hazy quality, like sunlight through
mist. The cap, meanwhile, remains the bottle’s most distinctive design
element: a gold, knot-shaped closure that recalls the closure of Bottega
Veneta’s Knot clutch.
THE AD CAMPAIGN
Keeping with Bottega Veneta’s tradition of creative collaboration, Tomas Maier turned to
American
fine art photographer David Armstrong to capture the pure, soft and
floral fragrance of Knot Eau Florale. The image, which features model
Julia Nobis as for Knot, reflects the late photographer’s intimate yet
reserved approach to portraiture and captures a casual while still
sophisticated style.
MASTER OF UNDERSTATEMENT
Tomas
Maier joined Bottega Veneta as Creative Director in June 2001. With
long experience at fashion and design, he arrived to spark a renaissance
at the venerable Italian brand. Committed to craftsmanship,
understatement, and refinement, Maier began by drawing upon the deep
bench of artisanal talent in Vicenza to craft leather goods of the
highest quality. In the years since, he has established Bottega Veneta
as a luxury lifestyle house, consistently matching hand workmanship to
timeless design, tradition to innovation.
WHEN YOUR OWN INITIALS ARE ENOUGH
Discretion,
quality, and unsurpassed craftsmanship--Bottega Veneta has established a
new standard of luxury since its founding in Vicenza in 1966. Steeped
in the traditions of Italy’s master leather craftsmen and renowned for
its extraordinary leather goods, Bottega Veneta stands for individuality
and self-confidence, a philosophy expressed in its famous motto, “When
your own initials are enough.” The principles that define the brand are
unchanging: outstanding craftsmanship, innovative design, contemporary
functionality, and the highest quality materials. Also constant is
Bottega Veneta’s commitment to its ateliers, where artisans of
remarkable skill combine traditional mastery with breathtaking
innovation. Indeed, there is an unusual and inspired collaboration
between artisan and designer at the heart of Bottega Veneta’s approach
to luxury, a partnership perfectly symbolized by the house’s signature
intrecciato woven leather.
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